Faculty Lead
Pierre-Antoine Caubert, AI Business Process Specialist EMEA, Microsoft, Faculty Lead – AI & Marketing: Reinventing Customer Engagement
About this AI Insight
Marketing has always focused on reaching the right person with the right message at the right moment. Generative AI is radically changing the scale, speed, and precision with which this can happen.
This Faculty Insight explores how AI is redesigning marketing from the ground up: from customer understanding and personalization to value creation, competitive advantage, and organizational readiness.
The paper highlights four key dimensions of AI-driven marketing transformation: deep customer engagement, new value creation, competitive edge, and the data, talent, and culture required to make AI effective.
About the Author
Pierre-Antoine Caubert is an AI Business Process Specialist EMEA at Microsoft, with over 15 years of international experience in business and digital transformation across CPG, retail, consulting, and technology. He works with strategic clients in Retail and Fashion to accelerate AI-driven business transformation.
Download Full Insight
Download the complete Faculty Insight to understand how AI is reinventing customer engagement and marketing strategy.