Faculty Lead
Alessandro Baroncelli, Scientific Director of the AI-Driven Business Models Executive Master and Faculty Lead of the module Strategy & Entrepreneurship: Defining AI-Driven Business Models.
About this AI Insight
Artificial Intelligence is not simply another technology to adopt. It is a transformation that requires organizations to rethink how they make decisions, create value, and build competitive advantage.
Many companies fall into two opposite traps: launching multiple AI initiatives without direction, or waiting too long before taking action. Both approaches underestimate the strategic nature of AI.
True competitive advantage does not come from AI tools themselves, which will increasingly become accessible to everyone. It comes from the ability to redesign business models, develop new capabilities, and lead organizational change effectively.
About the Author
Alessandro Baroncelli is Full Professor of Business Strategy at Università Cattolica del Sacro Cuore and Scientific Director of the AI-Driven Business Models Executive Master. His research focuses on strategy, innovation, ecosystems, and business transformation in rapidly changing environments.
Download Full Insight
Download the complete Faculty Insight paper to explore the strategic implications of AI-driven business transformation.