Shaping the Future of Business with Responsible AI
The AI Business Transformation Hub, founded at Università Cattolica del Sacro Cuore, connects academic research with business practice.
Our mission: accelerate innovation and leadership through responsible AI adoption.
Who We Are
Our mission is to accelerate responsible AI adoption by bridging academic research and managerial practice. Through executive education, applied research, and collaboration with industry leaders, the Hub helps organizations understand and implement AI-driven transformation.
Our Mission
To accelerate responsible AI adoption by connecting academic research, executive education, and industry collaboration.
What We Do
We bridge theory and practice by integrating research, education, strategic projects, and industry communities to drive ethical and impactful AI adoption.
Research & Insights
Cutting-edge studies on AI-driven business models and ethical frameworks
Executive Education
Our flagship Master and programs that prepare leaders to apply AI strategically
Industry Labs & Projects
Applied research and co-designed initiatives with partner companies in Fashion, Pharma, and more
Community & Events
Webinars, workshops, and industry-specific networks fostering dialogue and innovation
Want to explore collaboration opportunities?
Leadership & Team
The Hub is led by a multidisciplinary team combining academic leadership, business innovation, and industry expertise
Alessandro Baroncelli
Director, AI Business Transformation Hub
Professor of Business Strategy and Director of ICRIM at Università Cattolica del Sacro Cuore. Experienced academic leader specializing in business models and strategic transformation.
Paolo A. Catti
Strategic Advisor · Industry 4.0 & Digital Transformation
Researcher, writer, and analyst focusing on AI and digital business transformation strategies, with particular expertise in applied impact and communication.
Enrico Marcazzan
Researcher
Researcher · ICRIM, Università Cattolica del Sacro Cuore. Research interests include innovation management, AI, organizational resilience, and the common good.
Alessia Munnia
PhD Research Fellow in Economics and Management · University of Catania
Alessia Munnia is a PhD Research Fellow at the Department of Economics and Business of the University of Catania and completed a long-term research period at Newcastle University (UK). Her research focuses on digital transformation, big data and AI, knowledge management, strategic decision-making, and entrepreneurship.
Melita Nicotra
Associate Professor of Management · University of Catania
Melita Nicotra is Associate Professor of Management at the University of Catania, where she teaches Management and is a faculty member of the PhD Program in Economics, Management and Decision Making (EMADE). She also serves on the Scientific Committee of the Master in Grant Office Management.
Mojtaba Rezaei
Researcher in Innovation & Knowledge Management · Università Cattolica del Sacro Cuore
Mojtaba Rezaei, PhD, is a Researcher in Innovation and Knowledge Management at Università Cattolica del Sacro Cuore, Italy. His work examines how Artificial Intelligence transforms knowledge management, strategic leadership, and SME digital transformation. He has published on AI-driven knowledge transfer in top-tier journals and currently leads projects on the Expectations Paradox in AI adoption, ethical AI leadership, and AI-enabled knowledge ecosystems in international contexts.
Marco Romano
Full Professor of Management, Digital Innovation and Transformation · University of Catania
Marco Romano is Full Professor of Management, Digital Innovation and Transformation Management at the University of Catania. He is also Director of the Master in Grant Office Management and faculty member of the PhD Program in Economics, Management and Decision Making (EMADE).
Francesco Russo
PhD Research Fellow in Economics and Management · University of Catania
Francesco Russo is a PhD Research Fellow at the Department of Economics and Business of the University of Catania and has conducted a research period at NEOMA Business School in France. His research focuses on entrepreneurship, digital transformation, big data and AI, omnichannel strategy, advertising, and customer experience.
Veronica Scuotto
Associate Professor · University of Naples Federico II
Veronica Scuotto (Naples Federico II) researched at (Turin, Pôle Léonard de Vinci, West of Scotland). A highly cited researcher, her focused approach on entrepreneurship and digital technologies has yielded 90+ publications.
Serge Vendemini
Professor Emeritus · University of Paris Panthéon-Assas
Serge Vendemini is Professor Emeritus at the University of Paris Panthéon-Assas. His teaching and research activities in the world of logistics have led him to long focus on data exploitation and to now integrate the valuable contributions of AI.